Paid Media Analyst
The Position
We are seeking a Paid Media Analyst to join our team in Bogotá. This position focuses on lead generation through paid digital campaigns in the US Hispanic market.
Salary: of $7,000,000 to $8,000,000 (according to experience)
Location: Bogotá (Hybrid)
Academic Background in:
Marketing
Advertising
Social Communication (with an emphasis in digital marketing or media)
Business Administration (with a focus on marketing or commercial strategy)
Digital Marketing Engineering
International Business (with experience in digital advertising and lead generation)
Additional certifications (Meta Blueprint, Google Ads, TikTok Ads Academy, HubSpot, etc.) are a plus.
What youll do:
Plan, execute, and optimize campaigns in Meta Ads (Facebook and Instagram)
Manage Google Ads (Search, Display, Video, Performance Max)
Execute campaigns on TikTok Ads and other social platforms
Define and manage budgets to meet CPL, CPA, and ROAS goals
Analyze KPIs, create reports, and generate insights for optimization
Collaborate with creative and marketing teams to design effective resources
Identify new audiences, trends, and growth opportunities
What were looking for:
2+ years of digital agency experience managing paid media for lead generation
Experience in Meta Ads and Google Ads
Working knowledge of TikTok Ads
Strong skills Budget management and analysis skills
Creative, independent, and problem-solving skills
Intermediate English (preferred)
Certifications in Meta Blueprint, Google Ads, or TikTok Ads are a plus.
Key Skills
Effective communication
Organization and time management
Adaptability
Empathy and teamwork
If you are passionate about paid media and want to make an impact in the digital education industry, we would love to meet you!