The CVM Analyst is responsible for the operational planning, configuration, execution, monitoring, and reporting of customer lifecycle campaigns and communications across all direct and digital channels. This role ensures effective targeting, personalization, and delivery of campaigns to support customer acquisition, revenue growth, retention, and win-back objectives.
The CVM Analyst will also support the implementation of web and app content changes, A/B testing, and the preparation of analytical reports to improve the effectiveness of the MVNO’s Customer Value Management (CVM) strategy.
Knowledge and Skills:
•\tBachelor’s degree in marketing, Business Administration, Data Analytics, Engineering, or a related field.
•\t1 to 3 years of professional experience in telecommunications, marketing automation, CRM/CVM operations, or a related field.
•\tExperience working with CEP/marketing automation platforms.
•\tExperience preparing, interpreting, and presenting analytical reports.
•\tSolid understanding of customer segmentation and lifecycle marketing principles.
•\tAbility to manage multiple concurrent campaigns with strong attention to detail.
•\tProficiency in configuring and monitoring CEP/automation campaigns.
•\tStrong analytical and problem-solving skills with an ability to interpret data and extract actionable insights.
•\tBasic knowledge of A/B testing methodologies.
•\tFamiliarity with data privacy, opt-in/opt-out, and consent management best practices.
•\tAbility to work independently and collaboratively in a fast-paced startup environment.
•\tRequired Languages: English and Spanish. English (B2-C1)
Responsibilities
•\tExecute customer lifecycle campaigns via SMS, Email, WhatsApp, Voice, and Push using our Customer Engagement Platform (CEP).
•\tBuild targeting lists, schedule communications, and ensure accurate, timely delivery of campaigns.
•\tCoordinate and update promotional content on the website and app, ensuring proper testing before deployment.
•\tSupport A/B testing and optimize journeys across digital channels based on performance insights.
•\tAnalyze campaign data and prepare weekly/monthly reports on key KPIs like churn, ARPU, and conversion.
•\tDocument requirements for new campaigns and features, maintain execution calendars, and ensure compliance with data privacy policies.
Key Competencies
•\tResults-oriented and highly organized.
•\tStrong communication and interpersonal skills.
•\tProactive and self-motivated with a high level of accountability.
•\tFlexible and adaptable to changing priorities.
•\tCommitment to delivering high-quality, error-free work.