Trade Marketing & BTL Specialist
Bogotá
Maternity replacement contract: 5 months
Activities:
Responsible for implementing trade marketing activities for PLT / TT, supporting business needs and aligned with the strategy of each channel, with focus on loyalty programs for constumers.
Fully in charged of Continental events (managing, coordinating and executing process).
Trade Coordinate the creation and production of POS materials (PLT / TT / CST area) for institutional, promotion and product exhibitions for Ecuador. Coordinate logistics distribution for sales team and dealers. Support on brand image implementation for new POS.
Loyalty Responsible for managing all Loyalty Programs (PLT and TT) in Ecuador related to channels development. Creation of briefings for the purchasing area to define suppliers, create indicators and monitor campaigns.
Merchandising Responsible for development, production and distribution of giveaways to support internal and external activities.
Events Responsible for internal and external events such as: Conventions, Fairs, Exhibitions, Product Lauches, Test Drives, etc. Cost control of each event selecting the suppliers that bring us better relation between costs and benefits.
Others Purchasing: Give the support and do all the purchasing requirements that the area needs such as: purchase request, purchasing, contracts, etc. Budget: Keeping track of the areas budget to justify all investments made. Field visits to the points of sale of all distribution channels of Ecuador to review actions, supervise project execution, monitoring campaigns and image.