Position Title: Paid Media Specialist
Bogotá l Cali
Monday to Friday, 8 am to 6 pm CST
Bachelors Degree in Marketing, Mass Communications, or another related field.
Job description: As a Paid Media Specialist, you will lead the implementation and optimization of your clients paid search (PPC) marketing programs. You will perform strategic planning, performance analysis, testing, and reporting on all assigned client campaigns using platforms such as Google, Bing, and Facebook. Regular communication with clients and occasional travel for face-to-face meetings are required. By analyzing campaigns and implementing optimizations, you will successfully meet your clients KPIs. Your ability to provide unique solutions for both your clients and the company will produce great results
Responsabilities:
Manage and be the point of contact for assigned client paid media accounts.
Identify and implement paid media tactics and best practices, including search, display, remarketing, social, and video ads.
Monitor the performance of marketing initiatives through monthly reporting and present recommendations to increase ROI. Support the New Business and Strategy Departments with sales, organic growth, and client retention.
Skills and qualifications
Minimum 1 year of experience in related areas
English advanced (B2+, C1)