**Who we are & what we do**
Genuine School is a K–12 online school founded as a startup, with over 500
students from Colombia, Peru, Ecuador, Chile, Brazil, and Mexico. Our mission
is to provide high-quality bilingual education that is accessible from
anywhere in the world, transforming the lives of thousands of students and
shaping the future of Latin America.
We are looking for detail-oriented, data-driven, and creative individuals who
thrive in a fast-paced, multicultural marketing team. Our motto: To know how
to do and to know how to be.
**You're our perfect candidate IF:**
* You are fluent in **Portuguese (native)** , and have a strong command of **English and Spanish**.
* You have up to **1 year of experience** managing paid media campaigns.
* You are familiar with **Google Ads, YouTube Ads, Bing Ads, Meta Ads (Facebook/Instagram)**.
* You have strong copywriting skills for high-converting campaigns.
* You have experience running **A/B tests** , optimizing CTAs, bids, audiences, and creatives.
* You’re comfortable working with analytics tools and dashboards to track KPIs.
* You are curious, proactive, and results-driven.
* You work well under pressure and enjoy dynamic, data-informed environments.
**Responsibilities:**
* Plan and measure all the digital advertising strategy, manage all digital media budget, analyze channels, and ensure the profitability of campaigns.
* Manage paid platform campaigns (Google Ads, YouTube Ads, Bing, etc.), making sure we improve constantly our key metrics.
* Managing paid social media campaigns (Meta Ads). Perform A/B test to improve conversions; optimize targeting, bidding, ad copy, landing pages, CTAs, etc.
* Identify performance indicators, and work with the team analyst to develop performance dashboards, analyze them and propose recommendations to keep our growth goals.
* Analyse and identify new investment opportunities.
* Research and monitor advertising strategies of key competitors.
**What we’re looking for:**
* Digital-first mindset
* Attention to performance data
* Strong communication and collaboration
* Growth and learning-oriented attitude
* High attention to detail
** Some perks of working with us:**
At Genuine, we believe that people thrive when they feel valued, supported,
and inspired. That’s why we’ve created a work environment where **flexibility,
growth, and well-being** come first.
Here’s what we offer to our amazing team:
**Fully remote work** Collaborate from anywhere in the world while being
part of a diverse and multicultural team.
**Flexible schedules**.
**Language classes** Learn Portuguese, Spanish, or English with native-
speaking teachers—completely free of charge.
**100% Scholarship for Children’s School Tuition** We support your
family’s education with full tuition coverage for your children ( _Terms &
Conditions apply_).
**Lifelong learning-** Access a curated platform with personal and
professional development courses to grow at your own pace.
**Pathways for career growth** We champion your ambitions with opportunities
to learn, lead, and evolve in your career.
**HOY Wellness Platform** Take care of your physical, emotional, and
mental well-being with resources designed just for you.
**A Culture of innovation and support** Join a team that celebrates
creativity, shares knowledge, and uplifts each other—every step of the way.
**Hiring Process:**
Step 1: 5–10-minute intro call
Step 2: English/psychometric test
Step 3: Technical assessment
Step 4: Interview with HR
Step 5: Interview with Marketing Lead
Step 6: Final review and offer
Apply here: [Buk - Genuine Lab](**********)
Contact us via email: [**********](mailto:**********)
We can’t wait to meet you!